For me, design has always been about understanding what lies beneath the problem before thinking about the solution.
With over 6 years of experience in SaaS and B2B2C products—spanning electronic signatures, digital health, and fintech—I have learned that the most impactful work begins by asking the right questions, deeply mapping the context, and building a shared vision with the team on what is truly worth building.
My educational background combines a Bachelor’s in Visual Arts from PUC-SP, an MBA in Interaction Design from PUC-Campinas, and a specialization in Advanced Project Management from MIT Professional Education. This combination perfectly reflects how I think: with empathy for the user experience, rigor for the process, and clarity for the strategy.
On a daily basis, I thrive in ambiguity. I love product discovery, working side-by-side with business and engineering, and transforming complexity into clarity—both in the interfaces I design and the strategic decisions I help shape. I have a proven track record of building design systems, structuring analytics tracking, and autonomously leading the design of critical platforms with a strong focus on outcomes.
What sets me apart is how I connect strategic vision with consistent execution, staying close to users to champion their needs.